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This web page had the following on the site, "To Hyndman Publishing the home of lifestyle books and gift stationery by renowned New Zealand authors, including Dame Alison Holst, Simon Holst, Nancy Tichborne and others." We saw that the web site said " Our books and stationery products are available from bookstores nationwide, from our own online store and other online retailers in NZ." It also said " We also offer an easy way for your school, club, church or other organisation to raise funds via easy fundraising. What would you like to do? Display and Sell Fundraiser." The header had Hyndman Publishing as the highest ranking optimized keyword. It is followed by New Zealand and Books which isn't as ranked as highly as Hyndman Publishing.